Factory Location

The selected site of the factory is located at about 80km from Finfinnee (Addis Ababa) on the direction of North-West Finfinnee at the Source of Awash River in West Showa Zone which is a blinking potentiality of the project in all scenarios including branding as the river is the most indigenous, liked and unique in the country to associate the brand of the beverage with.

The Feasibility of the total project shows that the Beverage industry in Ethiopia is the untapped one and there is a huge potential for its profitability in the industry and the demand gap analysis also confirms the same.

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